Adopt, Don't Shop

This poster cleverly utilizes the playful and cuteness nature of the cat to appeal to users’ emotions and encourage them to act. The first frames are focused on stating the general theme by having the cat jump into a shopping bag as a visual representation of the title. The color palette is fun, the typeface is clean, and the music is inspiring. This piece focuses on evoking a positive reaction to reinforce adoption positively. Ultimately, the goal is to create a memorable interaction between data and illustrations to increase the information retention of the viewer.