Coral Ortho Rebrand

Coral Orthodontics is a local orthodontist in Coral Springs. Their main struggle is a lack of appeal in their patients’ age group. The original identity inaccurately markets the brand as a pediatric. The rebrand uses a blue and green color palette to better represent the industry, a friendly logo to create a warm and welcoming aesthetic, and minimalist, clean graphics to add professionalism and reliability to reflect its customers more inclusively.