Creams & Crackers
Creams & Crackers is a local bubble tea shop in Coral Springs in need of design assistance. The project includes refreshing their website landing page and a menu layout to optimize the user experience. These issues are addressed in the new design by increasing the negative space, structuring information in concise fragments, and creating a consistent grid throughout the website.
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Thought Process
The logo rebrand represents the main product sell: bubble tea, smoothies, and cookies, in a simplistic and friendly manner to help company’s identification.
The distinctive module helps highlight the unique components of the company against its competitors.
The reviews module increases social proof and reliability to encourage the purchase of products.
The stores’ locations moved to the homepage for easier accessibility while adding visual cues to optimize stores’ recognition.
Improved readability by using hierarchy of elements to ease user’s information intake in the operation hours schedule.
The new footer improves accessibility and navigation between the different sections of website.
The menu's structure is a step-by-step layout to avoid short-term memory overload and overwhelm the user with information.
The constructed grid is constant and legible, which avoid crowdedness while allowing easy future addition or removal of items.
