The logo rebrand represents the main product sell: bubble tea, smoothies, and cookies, in a simplistic and friendly manner to help company’s identification.
![](https://cdn.prod.website-files.com/653ee25f690ea8e791daa3d6/6612eba30483587c79e0945b_cc-logo.jpg)
The distinctive module helps highlight the unique components of the company against its competitors.
![](https://cdn.prod.website-files.com/653ee25f690ea8e791daa3d6/6612ebb3ab42abcf53251a43_cc-differentiator.jpg)
The reviews module increases social proof and reliability to encourage the purchase of products.
![](https://cdn.prod.website-files.com/653ee25f690ea8e791daa3d6/6612ebbd577204fdaaf35a92_cc-reviews.jpg)
The stores’ locations moved to the homepage for easier accessibility while adding visual cues to optimize stores’ recognition.
![](https://cdn.prod.website-files.com/653ee25f690ea8e791daa3d6/6612ebcd3ae6c5ad17ad3619_cc-locations.jpg)
Improved readability by using hierarchy of elements to ease user’s information intake in the operation hours schedule.
![](https://cdn.prod.website-files.com/653ee25f690ea8e791daa3d6/6612ebd5571cfa0ab6b6785f_cc-opperations-hours.jpg)
The new footer improves accessibility and navigation between the different sections of website.
![](https://cdn.prod.website-files.com/653ee25f690ea8e791daa3d6/6612ebe33238584c4ae00e25_cc-footers.jpg)
The menu's structure is a step-by-step layout to avoid short-term memory overload and overwhelm the user with information.
![](https://cdn.prod.website-files.com/653ee25f690ea8e791daa3d6/6612ebed2a6aba8ccce3a6c7_cc-menu.jpg)
The constructed grid is constant and legible, which avoid crowdedness while allowing easy future addition or removal of items.
![](https://cdn.prod.website-files.com/653ee25f690ea8e791daa3d6/6612ebf9e1e58fc040a0c17c_cc-menu-comparison.jpg)
![]()
![]()